Inbound Marketing Manager
Baltimore, MD
Marketing – Brand & Growth /
Full-time /
Hybrid
OPPORTUNITY OVERVIEW
ZeroFox seeks an Inbound Marketing Manager with a proven track record of building and executing paid media and SEO strategies in a B2B environment. Reporting to the Director of Demand Generation, this role will be instrumental in leading and executing ZeroFox’s digital marketing program, growing organic traffic to the website and driving leads through paid search campaigns.
This role is a hybrid position in our Baltimore office, which is bustling with creative energy, team collaborations, and a fun culture. If you are passionate about connecting with buyers with the right ads and content that is sure to resonate, this might be the role for you.
Role and responsibilities
- Lead global inbound strategy for SEO and paid media programs, working with a digital agency on content and ad development.
- Create, deploy, manage and monitor inbound marketing campaigns that drive website leads, content downloads, and PPC engagement.
- Work with the Inbound Sales Development team to understand and map an inbound buyer’s journey and align inbound efforts to that journey.
- Manage the production of SEO-optimized content and webpages to drive organic search traffic and keyword visibility.
- Work with the digital agency to establish, conceptualize and execute a paid media strategy inclusive of PPC, paid social, and content syndication programs.
- Collaborate with marketing and sales operation teams to optimize lead flow and metric measurements for inbound marketing programs.
- Report on outcomes of inbound marketing programs to key executive stakeholders including CMO, VP Marketing, and Director of Demand Generation.
- Collaborate with the outbound marketing team, sales development, content, and creative teams on integrated marketing campaigns.
- Execute, track and report on campaigns leveraging a comprehensive martech stack such as Marketo, Salesforce.com, 6Sense, Outreach, and much more.
Required qualifications and skills
- Bachelor's degree in marketing, communications, business, or equivalent experience
- Technology B2B Marketing, typically obtained in 4+ years
- Experience with Google Ads, Bing, and LinkedIn
- Experience managing SEO strategies
- Demonstrated ability to manage complex projects at once
- Effective and able to manage cross-team collaborations
- Strong and proficient in communications, with confidence in writing
- Ability to identify opportunities through data and strategically take action
- Thorough understanding of integrated marketing elements (including traditional and digital marketing)
- Meticulous attention to detail
- Adaptability in a fast-paced environment while maintaining a positive mind-set
Desired qualifications and skills
- Background managing cybersecurity demand campaigns specifically
- Experience with MAP and CRMs (Marketo and SFDC a plus), ideally for 2+ years
- History in effectively working with Inbound Sales Development teams
Benefits
- Competitive compensation
- Community-driven culture with employee events
- Regular catered lunches for in-office work; snacks, drinks available daily
- Generous time off
- Comprehensive health benefits & 401(k) plan
- Fun, modern workspace
- Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture
Interested?
- Ready to apply? Visit us at https://www.zerofox.com/careers to find out more and join the best team in the security industry.
- Not ready to apply? Email careers_at_zerofox_dot_com to speak with a member of the team!
Other Information
- This role is based out of our office in Baltimore, MD (hybrid)
- This role requires occasional work on nights and weekends as needed.
ABOUT ZEROFOX
ZeroFox’s mission is clear: we protect customers - their data, their assets and their people - across the internet. Through AI-powered technology, global intelligence collection and services provided by a team of expert analysts and threat hunters, we give customers the protection and intelligence needed to disrupt a new era of attacks on the surface, deep and dark web. Now is a great time to join the Fox Den: we recently announced our intent to become a publicly traded company via a merger with L&F Acquisition Corp. and were named a Top Workplace by the Baltimore Sun. With $150M+ in funding to date, recognition from Forrester as best-in-class in brand intelligence and numerous awards and honors, joining the ZeroFox team means joining a culture that is committed to excellence and growth. That means committing to the success of each of our employees so you can be the best version of yourself on the best team. If you’re ready to join a team that is mission-oriented, customer-focused, collaborative and dedicated, you’ve come to the right place.
Equal Opportunity, Diversity & Inclusion
We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.
