Product Marketing Manager (Remote)

Chicago /
Marketing /
Full-Time
Location: Remote; San Francisco/Denver/Chicago preferred

Min. Experience: 2-4 years

About Foodsmart: Foodsmart’s vision is to alleviate the world of chronic conditions through nutrition. We work with employers and health plans to make this a reality. Our Registered Dietitians work with individuals to create personalized meal plans and nutrition guidance, backed by our Foodsmart platform available on mobile and web, that create sustainable eating behavior change. Our integrated healthy food marketplace, including partners such as Walmart, Instacart, Grubhub, and others, allow individuals to go from meal planning to grocery delivery in minutes. We’ve been published in major clinical publications, and currently serve >20% of the Fortune 500 and 4 out of 5 major health plans. We are a Series B startup based in San Francisco but support a remote working model. Learn more at www.foodsmart.com

About You: At Foodsmart, Product Marketing plays a vital role across the organization. With leadership across many domains including B2B product positioning, strategy, pricing, Sales and Customer Success assets, go-to-market, new product launches, product roadmap, and more, a successful Product Marketing hire has a wide-ranging skill set. For example, you will be called on to use your excellence in qualitative and quantitative analysis, story-telling, and internal education / training; to apply your strong business acumen to a variety of complex decisions; and to bring an executive presence to the problem-solving table in senior client and prospect conversations.Reporting directly to the VP of Marketing, this critical hire will own and execute high-priority strategic initiatives across the business, and support many others. You will be given the opportunity to prove yourself and become a leader. Your learning and development will be a priority - this is an ideal role for someone exploring product, marketing, strategy, or sales as a future functional role. You will be working closely with leadership across Marketing, Sales, Operations, Customer Success, and Product.

Responsibilities

    • Be an expert on our buyers, how they buy, and their buying criteria
    • Develop tailored value propositions, positioning, and messaging to our various customer segments
    • Be the expert on our competition and how to win against them
    • Act as a data translator, prioritizing data tasks for our data team based on business needs and creating the “So what” for clients/prospects
    • Determine product pricing for different products and use casesCreate and execute Go To Market strategy for new product offerings
    • Drive strategy and development of Sales and Customer Success enablement materials and processes, such as sales presentations, Quarterly Business Reviews, and ROI models
    • Develop user level insights based on dataInfluence the Product and Marketing roadmaps based on your learnings from the market

Requirements

    • 2-4 years of experience in B2B Product Marketing or in Strategy/Marketing consulting at a top-tier firm
    • Proven organization and prioritization skills - ability to juggle multiple projects at once
    • Demonstrated “grittiness” and willingness to chip in on areas outside your job description 
    • Strong attention to detailValue autonomy and have a bias to action
    • Passion for health and nutrition
    • Demonstrated willingness to take initiative without detailed instructions
    • Strong quantitative / analytical skills (e.g., end-to-end hypothesis generation, data analysis, translation to an intuitive story you can communicate externally)
    • Strong qualitative skills (e.g., storytelling through Powerpoint slides you create, executing qualitative research programs, identifying and interpreting key findings)
    • Excellent written and verbal communication skills, including the ability to collaborate with team members, manage different stakeholder priorities, and present to executive-level customers
    • Ability to drive a senior team to action based on your data and recommendations
    • Proven track record of success across many of the key aspects of Product Marketing (you are a Jack or Jill of All Trades)

Bonus Requirements

    • Proficiency with data tools such as Tableau and Looker
    • Startup experience
    • Healthcare background
    • Experience with HR teams / buyers
    • Digital health / mobile exposure