Digital Marketing Expert
Budapest
Marketing /
Full-time /
Hybrid
Company Overview:
We're Zocks, a venture capital-backed AI startup changing the world of financial services, and other industries that value security and privacy. Our founding team built their careers working on real-time communication products, building enterprise platforms, and crafting tools for some of the most security-conscious industries. With experience gained from industry leaders like Twilio, IBM, Microsoft, and Hearsay Systems, we're using AI to bridge human conversations with enterprise systems, starting with financial services.
Our focus, although simple, is powerful: reinventing business operations and transforming the areas that often get bogged down by slow, inefficient processes. Our innovative platform allows people to communicate naturally, while we capture the information they need, so they can avoid data entry, streamline their operations, and spend more time on what matters most: their clients.
Location: Budapest, XI. (On-site Monday to Thursday, Remote on Fridays)
Purpose of the Role
As our Digital Marketing Expert, you will play a critical role in expanding our reach and driving adoption through data-driven content marketing, paid acquisition (PPC), and account-based marketing (ABM). You will lead efforts to optimize our inbound and outbound marketing funnels, crafting compelling content, refining ad performance, and building targeted ABM campaigns to engage high-value accounts.
Responsibilities:
- Develop and execute content marketing strategies that fuel organic growth, industry thought leadership, and demand generation.
- Create and optimize PPC campaigns (Google Ads, LinkedIn, Facebook, etc.) to maximize ROI and lower CAC.
- Build and refine ABM programs, working closely with sales to target and convert high-value financial advisors and firms.
- Analyze marketing performance metrics to optimize campaign performance and conversion rates.
- Collaborate with sales and customer success teams to create compelling messaging, case studies, and educational content.
- Boost SEO strategy, ensuring high-ranking content that attracts financial advisors organically.
- Develop and optimize lead nurturing workflows using marketing automation tools.
- Conduct A/B testing on landing pages, ad creatives, and email campaigns to improve performance.
Skills & Experience:
- 4+ years in PPC, SEO, growth marketing, product marketing, demand generation, or email marketing role.
- Experience in B2B SaaS / startup environment.
- Hands-on experience with ABM strategies and execution.
- Strong understanding of PPC advertising & SEO optimization.
- Data-driven mindset with experience running A/B tests and optimizing funnels.
- Excellent storytelling and messaging skills, with the ability to create engaging content for financial advisors.
- Experience working closely with sales and product teams to align marketing strategies with business goals.
This is a high-impact role with the opportunity to own and scale Zocks’ growth engine through innovative content, paid, and ABM strategies. If you’re passionate about data-driven marketing and fintech SaaS, we’d love to hear from you!
What we offer on top of our competitive base salary:
-Premium Health Insurance
-SZÉP-card
-L&D contribution
-AYCM package
-Employee equity program
-Extra PTO
-Home office support
-Your lunch is on us when you are in the office
-Fully stacked office snacks
Location: Budapest, XI. (On-site Monday to Thursday, Remote on Fridays)
We are an equal opportunity employer and never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. At Zocks, we value diversity and believe that it enhances our creativity, innovation, and overall success. We encourage all qualified individuals to apply.
