Senior Marketing Manager

London /
Brand – Brand /
Employee - Permanent
/ Hybrid
Our Story
 
Hello there. We’re Zopa.
 
We began our journey in 2005 with the drive to deliver customer-first financial products. Fast forward to 2020, we shifted gears and became a digital bank, leveraging our customer knowledge, money expertise and technical agility to forge ahead. Our diverse team is united by a mission to create simple, fair and honest financial products that have the customers’ needs at their heart.
 
We’re regularly recognised at industry awards for our game-changing products and are proud to be one of the market leaders in consumer lending in the UK. But our work doesn’t stop there. 
 
After securing £220 million in our 2021 funding round led by SoftBank, we’ve entered the next stage in our journey. So far, we’ve lent out over £8 billion and made money work better for over half a million people across the UK who were looking to borrow or save with us. In less than 2 years after becoming a bank, we hit £2 billion in customer deposits and we’re also a top 5 credit card issuer in the UK. And this is just the beginning.
 
We’re set on achieving big things with ambitious growth targets to match. This means there's a range of opportunities for you to excel and develop through a career at Zopa, while building better banking products that truly matter to our customers.   
 
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa. For a closer look at our culture, check out our latest video here. And if you want to join us, have a look at our current open roles!


We’re looking for an experienced Senior Marketing Manager to join the Brand and Comms team tasked with helping us build both brand awareness and consideration by creating industry disrupting campaigns across all Zopa channels – owned and earned.
 
Under the direction of the Brand and Experience Director, you’ll take a lead on all things marketing, working with the Brand content and social team, as well as the PR and product teams to bring to life personal finance campaigns across all channels – above and below the line – using a variety of tactics. You’ll need to use your knowledge to uncover consumer insights and deliver innovative integrated campaigns.

This is a senior hands-on role, so we’re looking for someone who can lead whilst confidently rolling up their sleeves and get to work. You’ll need to demonstrate you’re a creative and quantitative thinker and are familiar with various product marketing techniques, able to track and review the performance of campaigns, in line with budget and growth expectations. You’ll be able to demonstrate your ability to work with confidence on through the line campaigns – equally at ease with TV and Radio as you are with Goggle UAC and TikTok. You’ll need a head for data, able to analyse and optimise campaigns mid-flow, relying on data to do so.

You’ll be able to share your previous experience in implementing successful targeted brand and product campaigns and demonstrate how your experience can help us with our awareness and acquisition goals.

This is a key role in a small but high performing team and as such your ability to influence the wider business marketing activity is great. 

A day in the life - most days you'll be:

    • Studying Zopa’s products and their unique benefits for customers, translating these into key consumer facing messages
    • Developing strategies and tactics to increase brand awareness and consideration
    • Deploying successful marketing campaigns in line with Brand guidelines, owning their implementation and working with a range of teams to ensure market effectiveness
    • Working with our media agency to craft and plan campaigns end-to-end on all types of media – ranging from TV and BVOD, paid social, programmatic, display – whilst keeping abreast of emerging media formats
    • Testing and optimizing activity and driving decision making based on the results
    • Presenting data led insights and recommendations to stakeholders at various levels of the organisation
    • Monitoring and analysing market trends and competitors’ activities to ensure Zopa’s products are positioned well within the wider FS market
    • Developing and maintaining good working relationships with other Zopa teams
    • Seeking out and seizing opportunities as they arise and continually looking to improve business working processes, looking for SMART ways to reduce both overall costs and efficiencies
    • Ensuring compliance (e.g. financial regulation, copyright and data protection)

About you:

    • You’ll have demonstrable experience in a senior marketing position, together with an innovative approach to delivering results
    • You have excellent proven communication skills and experience working with cross-functional teams in brief development and translation to concept, with a keen eye for detail and accuracy
    • You have proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that cut through and engage customers
    • You’ve got experience in setting up and optimizing google Adwords, FaceBook and display campaigns as well as excellent SEO and PPC knowledge
    • You are motivated by data and have experience of owning, measuring  and optimizing data-led through the line campaigns to deliver business results
    • You have proven working experience as Senior Marketing Manager, developing brand and marketing strategies, managing multiple projects simultaneously
    • You have an excellent understanding of social media, marketing and web analytics - numerically literate, making sense of metrics and processing figures with spreadsheets
    • Experience in the finance and/or tech industries an advantage


Flexible working? Yes please!

Whether you want to come into our open-plan, riverside London Bridge office or work from the comfort of your own home (or both!), you’ll be able to decide on an approach with your manager, looking at what works best for you, your role and your team.

Not only that – you'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one. 

*Subject to having the right to work in the country of choice


To thrive here, you’ll need to:
 
Champion our customers. Whatever your role, you’ll be close to our customers. We care passionately about doing the best for them.
 
Help us make fearless choices. Our environment is fast-paced, agile and open. You’ll solve interesting and challenging problems, and be trusted and empowered to bring your ideas to life.
 
Walk the talk. Like us, you’ll be honest, stick to your promises and face the tough moments head-on.
 
Win smarter. You’ll be always on the lookout for a better way of doing things, going beyond ‘good enough’ and welcoming different points of view.
 
Be in it together. You’ll join an ambitious, diverse and all-round approachable team with a mix of ideas and talents who inspire each other to be better every day.

 
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to great products and unique company culture. We simply can’t expect to empower our customers to better manage their money without challenging the current status quo. Creating the best place for money is no easy task, which is why we need talent from all walks of life.