Brand Manager - 5 Surprise Mini Brands

New Zealand, Auckland /
ZURU Toys – Brand Marketing /
/ On-site
We reimagine play, every day. At ZURU, we are designing iconic toys for the next generation. We are the ‘big kids', creative forces, dedicated specialists, those passionate about innovation and lovers of life, creating magic for kids all over the world.

Are you a motivated and energised marketer who understands collectibles and the importance of strategy to drive chase and create FOMO? Read on, we’ve got an exciting opportunity for you!

The Opportunity 

We’re overhauling our Mini Brands strategy and aspire to build something bigger than Pokemon, but we need your very particular set of skills to do it.

In this global role, you will develop and lead a strategy to drive chase and collectability for our largest brand. This will involve: 
· Managing end-to-end insights & owning all aspects of our communications and marketing strategy, across internal, trade and consumer
· Being an expert in collectible trends and ensuring Mini Brands is constantly levelling up
· Owning the global asset suite for the brand, briefing specialist internal creative teams
· Partnering with Commercial teams to deliver clear launch and support plans internally and externally
· Ensuring all product tease, pre-sell, release and rollout dates and assets are clear across the business.

You’re a dynamic go-getter with energy, creativity and determination to continuously improve and push boundaries. You’re described as a strong all-rounder with well-developed EQ who enjoys influencing and relationship-building, with the capability to get buy-in in different ways. To be successful in this role, you’ll also:
· Bring 3+ years of experience in a brand marketing role
· Manage complex internal and external stakeholders with ease
· Enjoy being strategic, but also be happy in the detail
· Bring creativity and excite and inspire with your ideas
· Have excellent verbal and written communication skills as well as strong presentation skills – attention to detail is a must!
· Deliver under pressure and juggle like a pro
· Have the right to work in New Zealand
At ZURU we are on a mission that is bigger than any one of us. To achieve this, we have created a high-performance culture that is designed to foster greatness and are building an exceptional team. We believe a great workplace is a team working towards ambitious goals, where you learn quickly, perform excellent work, improve fast and have fun while you’re doing it. We have a culture where incredibly talented people are empowered to do their best work every day. We love being on a world-class team that is making a difference.
Get to know us a little better by checking out @lifeatzuru on Instagram or TikTok.

We value: 
CURIOSITY | Question everything, assume nothing. Think new. Stay curious. Challenge the norm. Keep learning.
INNOVATION | Tear it apart, rebuild it better. Innovate always. Solve problems. Hero creativity. Find the edge.
TENACITY | Be tenacious. Dive in. Go for best. Play to your strengths. Win or fail fast and learn from it.
NIMBLENESS | Run, don't walk. Keep moving. Think forward. Pivot and flex.
INTEGRITY | Care deeply. Act with integrity. Take responsibility. Work passionately. Make an impact.
COLLABORATION |Work as a team. Care as a family. Have fun. Share the vision. Inspire others.
What we offer
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
Culture for Growth | Top Notch Health & Well Being Benefits | Free On-Site Gym | Global Opportunities | Surrounded by an A Player Team | Competitive Remuneration | Furry Office Friends |
If this sounds like you, apply now! Or email with any questions.