Marketing Executive - Rascal + Friends

New Zealand, Auckland /
ZURU Edge – Marketing /
Full-Time
Rascal + Friends started with a dream to create a seriously good diaper that ticked all the boxes: affordable, made with no nasties and exceptional performance. Five years on, we’re so proud of the global Rascal community that we’ve built.

Seriously good nappies require seriously good people and we're looking for a Marketing Executive to join the Rascal + Friends team and help us continue to take our big little brand to the world.

In this role, you'll be bringing to life strategic growth plans for the brand, by building and executing initiatives across a range of paid, owned and earned channels. You'll be focussing specifically on the US market and as such we are open to this role being based in either Auckland or Los Angeles.

How You'll Make An Impact:

    • Providing ongoing support to the Marketing Manager and wider brand team in order to bring best-in-class marketing strategies to life
    • Supporting the day-to-day execution of social calendars, reporting and content management of owned channels
    • Collaborating with other specialised marketing functions, including customer service and performance marketing
    • Leading competitor and customer research to provide insights that can be used for planning and strategy development
    • Influencing brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data
    • Leading execution of influencer & brand partnerships and seeding campaigns.

To Succeed You'll Need:

    • 1- 2 years experience in a marketing role, with a growing understanding of core marketing principles
    • The ability to multi-task and be able to set priorities and stay focused in a dynamic and changing environment
    • Creative yet analytical thinking with a hunger to continuously grow and learn
    • Strong verbal and written communication skills
    • Confidence with Microsoft Office programs
    • An understanding of the US is preferred but not essential.
Rascal + Friends
As the fastest-growing diaper brand in the world, Rascal + Friends knows a thing or two about seriously good baby products and we’re not here to mess about. Stocked at over 7,000 stores all around the world, Rascal + Friends is designed for serious performance—and our loyal Rascals community would tend to agree! And the best part? We’re just getting started, and have so many exciting things in store.

Rascal + Friends is part of ZURU Edge, an award-winning company that designs, develops, manufactures and markets new generation brands to better serve modern consumers. Moving with the energy, direction and pace of today’s world, ZURU Edge is disrupting stale categories and leading them into the 21st century by creating brands driven by purpose, innovation and data.

Life @ ZURU
At ZURU we are on a mission that is bigger than any one of us. To achieve this, we have created a high-performance culture that is designed to foster greatness and are building an exceptional team. We believe a great workplace is a team working towards ambitious goals, where you learn quickly, perform excellent work, improve fast and have fun while you’re doing it. We have a culture where incredibly talented people are empowered to do their best work every day. We love being on a world-class team that is making a difference.

The ZURU team is full of self-motivated, diverse, smart people with a passion for doing things better. At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else. ZUR is unique, exciting and bold and will provide you with growth opportunities that you never dreamed possible. 

Our Values
CURIOSITY | Question everything, assume nothing. Think new. Stay curious. Challenge the norm. Keep learning.
INNOVATION | Tear it apart, rebuild it better. Innovate always. Solve problems. Hero creativity. Find the edge.
TENACITY | Be tenacious. Dive in. Go for best. Play to your strengths. Win or fail fast and learn from it.
NIMBLENESS | Run, don't walk. Keep moving. Think forward. Pivot and flex.
INTEGRITY | Care deeply. Act with integrity. Take responsibility. Work passionately. Make an impact.
COLLABORATION |Work as a team. Care as a family. Have fun. Share the vision. Inspire others.

What ZURU Can Offer You
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their well-being by providing an array of benefits and tools.

Culture for Growth | Top Notch Health & Well Being Benefits | Free On-Site ZURU Gym | Global Opportunities | Surrounded by an A Player Team | Competitive Remuneration | Furry Office Friends |