Senior Marketing Executive - Benelux, Nordics and Eastern Europe
Denmark, Copenhagen / Netherlands / Poland, Warsaw
ZURU Toys – Brand Marketing /
Fix-Term /
On-site
Drive our local marketing presence across Nordic, Benelux and Eastern European markets 🌍🚀
Maternity Cover: 6-9 months (fixed term)
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise.
ROLE PURPOSE
As a Marketing Executive, you will drive our local marketing presence across Nordic, Benelux and Eastern European markets. Key priorities will be getting all our sell-in and marketing materials localised and translated to ensure better engagement from buying teams and deeper engagement with consumers. You will work closely with our local Sales team to unlock shopper marketing and level up our retail execution in our Platform Accounts as well as execution of upper funnel media campaigns.
HOW YOU WILL MAKE AN IMPACT
You will make an impact by collaboratively working with both our local Sales team, but also our Global Marketing teams. You will ensure maximum focus and time is spent on our Platform Accounts and Big Bet items to deliver success. You will level up our localisation and translation process and delivery across sell-in material and also marketing assets, whilst delivering on the core values of ZURU’s DNA.
RESPONSIBILITIES
- Manage translation for all assets across product copy, ecomm, video, Social, Instore, buyer emails and preview decks
- Localise all Global media set slides and overlay with bespoke retail plans and present at previews
- Alignment of brand and SKU investment with Country Managers – Marketing $ and % (including Trade Marketing)
- Local media budgeting based off order TVA
- Media briefing & campaign approval (for Spring and Fall seasons)
- Weekly POS tracking and recommended changes to media campaigns and effectiveness
- Daily interaction with Country Managers and Sales leads around plans, activation and support for Platform Brands and Big Bets
- Trade Marketing activations for Big Bets across catalogues, in-store displays, perm and OOA units & GWPs
- Build and manage retail marketing relationships in Platform Accounts; co-op marketing, content, ecommerce & instore
- Local Asset Management:
- Brief in all local video edits (ie retail tags) to China Design
- Brief in additional assets and content asks from retail
- Brief in all additional paid content – ie retail chase videos for TikTok
REQUIRED
- Demonstrated knowledge and application of marketing principles and practices
- 2 - 3 years’ experience in Marketing or Media at an agency or client side.
- Must be a confident communicator and presenter with a wide degree of creativity.
- Ability to work in a fast-paced, high growth environment managing multiple projects at once.
- Apply creative yet analytical thinking with a hunger to continuously improve and optimize.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
ZURU – Tomorrow Reimagined
#LI-FR1
