Licensing Manager
United States, Los Angeles
ZURU Toys – Licensing /
On-site
ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
Role Purpose
Join our dynamic team at ZURU Toys as a Licensing Manager, where you'll embark on an exciting journey of global expansion and help shape our licensed collectible portfolio. As a Licensing Manager, you will have the opportunity to engage in ongoing business development, using your persuasive communication skills to secure partnerships with some of the world's largest licensors. Together with our Global Licensing Team, you will become an ambassador for Licensing at ZURU, building compelling arguments and pitch decks, sharing brand success stories, and providing valuable insights for internal consideration. You will also play a critical role in account management as a front facing licensing ambassador.
Role Impact
As a Licensing Manager, you will play a vital role in driving ZURU's business success. By supporting partnerships with major licensors and expanding our licensed collectible portfolio, you will make a significant impact on our company's growth. Your ability to craft compelling emails and deliver persuasive communication will help us build strong arguments and pitch decks, leading to successful partnerships. Key to this role will be maximising a plethora of existing partnerships with a focus on account management. Your efforts in business development will position ZURU as a prominent player in the global licensing market.
Account Management
- Develop and maintain strong relationships with licensing partners, acting as the primary point of contact to ensure seamless communication and collaboration.
- Proactively identify new business opportunities within existing accounts to drive revenue growth, including up-selling, cross-selling, and expanding licensing categories.
- Oversee the negotiation of licensing agreements, ensuring terms are favorable and aligned with company objectives, while also monitoring partner compliance with contract stipulations
Product Development
- Following up on licensing opportunities following NPD calls
- Presenting back progress with licensing deals during NPD calls
- Providing feedback from licensors to PD teams
- Working with PD teams on licensing approvals
Business Development
- Utilise persuasive communication techniques to craft compelling emails for potential licensors.
- Maintain a licensing contact database and keep detailed records of meeting notes, brand updates, and progress made.
- Report back to the Head of Licensing and product team on any developments with licensors.
- Build and tailor pitch decks for licensor meetings and provide support during pitching, note-taking, and follow-up processes.
- Work with agents on building licensing pipelines & closing deals
- Building presentations on brand success including circulating success slides with licensors & retail marketing teams
- Support relevant commercial case studies.
Reporting
- Deliver regular insights on existing and new properties for internal consideration.
- Working with brand team on creating forecast templates for new deals
- POS report – stay on top of licensed product performance
- Work with licensing executive on licensing category information and hunting new trends
Required
- Bachelor's degree in business, marketing, law, or a related field
- Previous work experience in Licensing (2-5 years minimum)
- Strategy thinking and attention to detail
- Excel and PowerPoint skills
- Strong verbal and written communication using persuasion
- Hardworking, good team player, willing to learn, and well-organized
- A natural hustler who lives to win
- Excellent interpersonal skills
$100,000 - $130,000 a year
#LI-FR1
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
ZURU – Tomorrow Reimagined