Marketing Executive

United States, Los Angeles /
ZURU Toys – Brand Marketing /
Do you want to come work for the FASTEST growing TOY company in the world?

Join us and you will be working on some of the hottest brands in the industry right now; such as Mini Brands #1 most followed Toy property on TikTok, Bunch O Balloons - the best selling Outdoor toy in the world, X-SHOT - the fastest growing blaster brand in the world, among many other toys growing at a rapid rate around the world!

As a Marketing Executive, you will work closely with the Senior Marketing Manager, to develop the strategy, implement and evaluate all ZURU’s communications efforts across paid, owned and earned media in our leading North American/LATAM markets. You will help produce strategic and effective campaigns for ZURU’s portfolio of brands across the girls and boys toy segments that drive brand awareness, engagement with core target audiences and profitable growth through sales conversion.

You will champion your markets within the Global Marketing Team and own every touchpoint families and kids have with our brands.

Job Duties & Responsibilities

    • Support Marketing Manager to plan annual and seasonal marketing budgets and calendars in collaboration with Sales for ZURU’s leading markets: USA.
    • Develop integrated communication strategies for each activating brand incorporating Paid Media, Instore and Online working in collaboration with Marketing Manager, Sales, Product Development, Brand Managers and retail partners to create effective and aligned plans.
    • Implement, constantly optimize and report on brand communications plans to drive short term sales alongside long term brand growth.
    • Develop relationships with local agencies, media partners, sales team and retailer buyers and marketing teams.
    • Become fully abreast of local market audience behavior, industry landscape and retailer planning to ensure strong local execution and to unlock new opportunities.
    • Localize all global assets for local needs including press releases, TV commercials, digital assets and instore merchandise etc.
    • Produce local Sales support tools to drive growth and sell-in on ZURU’s portfolio of brands including local marketing presentations, brand success stories and media updates.
    • Work directly with Brand Managers, Sales and local retailer teams to ensure our brands are represented in the best way across all retailer eCommerce sites.
    • Lead the analysis of marketing and other performance data to evaluate effectiveness and optimize in campaign to drive higher sales.
    • Monitor competitors in market and understand thresholds to be competitive in USA.

Desired Skills & Attributes

    • Demonstrated knowledge and application of marketing principles and practices, advertising creative development, media buying and planning, social media, budgeting and analysis.
    • Drive to find solutions for business and marketing challenges.
    • Must be a confident communicator and presenter with a wide degree of creativity.
    • Ability to work in a fast-paced, high growth environment where change is the status-quo.
    • Must possess excellent organizational and planning skills.
    • Strong knowledge and understanding of current trends in digital media, social media and influencer marketing (Facebook, Instagram, Youtube).
    • Ability to build strong relationship across a wide variety of stakeholders and can pre-empt stakeholder and sales needs.
    • Must be a self-starter with energy, drive and determination to accomplish goals.
    • Have the ability to apply creative yet analytical thinking with a hunger to continuously improve and optimize.

Relevant Background

    • 1- 3 years’ experience in Marketing or Media at an agency or client side.
    • Knowledge of US media markets and/or toy industry a big advantage.
    • Related Degree or equivalent relevant experience in Marketing or Communications preferred.
ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company now has 26 offices globally.