Brand Marketing Executive, TOYS
New Zealand, Auckland
ZURU Toys – Brand Marketing /
Full-Time /
On-site
Join our NZ team as a Global Marketing Executive own brand strategy, lead activation planning, and partner with local markets to deliver and track global impact!
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role Impact
With a deep understanding of our consumer. This role is about being guardian of our brands framework globally, driving activation plans and asset creation with specialist teams and conduit for managing assets & delivery to local marketing teams for execution.
Roles & Responsibilities
- Brand & Activation planning across portfolio – twice yearly. Lead global strategy and asset creation planning for your brand portfolio. Providing direction to local marketing teams for in market execution, to ensure campaigns align globally and best in class assets are used.
- Owner of your brand portfolios brand guidelines, including briefing and maintenance, partnering with design and product teams, to ensure the brands are consistently represented globally.
- Delivery of portfolio’s Global Asset Suite
- Briefing all specialist teams and trafficking assets to ensure on time delivery of: Product copy written, proofed, and sent to platform team for upload and all product photography needs are briefed to specialist teams and uploaded.
- Ensuring lifestyle photography needs are briefed to specialist team, management of shoot samples, assisting specialist team to manage NZ photo shoots including talent, and sample coordination. Being the product and brand hero in the room.
- Brief TVC deliverables around items, communication messaging, audience, and timings to ensure TVCs align to brand guidelines and are delivered in time to meet local market execution.
- Brief influencer deliverables around items, communication messaging, audience, and timings to ensure influencer campaigns align to brand guidelines and are delivered in time to meet local market execution.
- Brief & support social team for content creation that aligns to brand framework and guidelines and meets global and local timelines.
- Provide brand & product proof points for PR and approve releases.
- Monitoring and maintenance of the portfolio’s ecommerce Brand Asset Portals, day to day management of portals and ensuring ecommerce platforms are using all best-in-class assets.
- Creating monthly NPD global sales reports for your brand portfolio, sharing insights to the wider business to track brand performance and monitor competitor landscape.
- Content lead for our Global Marketing Activations, partnering with commercial team to create Presentation Decks for your brand portfolio and leading of all assets for the Presentation Decks.
- Working with partners for key global marketing activations.
- Management of office product samples, storage and sample room maintenance
Skills & Experience
- 2-3 years’ experience in brand marketing or agency roles, with strong knowledge of brand and activation planning across multiple portfolios.
- Proven ability to manage multiple priorities, set clear goals, and maintain focus in a fast-paced environment.
- Proactive, results-driven, creative, and passionate about delivering best-in-class brand outcomes.
- Strong interest in market trends and consumer behavior to keep campaigns fresh and relevant.
- Excellent verbal and written communication skills, including experience briefing creative and specialist teams to ensure brand consistency.
- Proficient in Microsoft Office, especially PowerPoint, to create clear, impactful presentations supporting global marketing activations.
- Experience collaborating with internal teams and external partners to manage asset creation, delivery, and tracking across markets, ensuring timely project and campaign execution.
- Highly organised with strong attention to detail, capable of managing brand guidelines, asset portals, product samples, and cross-functional communication efficiently.
- You'll be excited to contribute to our office culture!
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
#LI-JK1
