Senior Marketing Executive - Dose & Co

Australia, Sydney /
ZURU Edge – Marketing /
Dose & Co is looking for an enthusiastic, talented and driven Senior Marketing Executive to join our Dose & Co team. Passionate about beauty and playing a fundamental role within the team, you will work with the wider marketing team on creating and executing the marketing strategy for the brand. This role includes working across key channels such as retailer marketing, public relations, brand partnerships, influencer relationships, experiential marketing, and traditional media.

Duties and Responsibilities:

    • Work directly with the Senior Marketing Manager to create and execute the marketing strategy for Dose & Co, across Australia, New Zealand, South Africa, UAE, and other small markets, across a broad channel mix: ATL, retailer/trade marketing, PR + Influencers, content and support on social & digital
    • Research, analyse and present information pertaining to the relevant category, target demographic, and brand and work with wider team to use these insights to shape marketing strategies
    • Work with wider marketing team to develop marketing strategies for innovative new product launches
    • Present creative ideas, campaigns and concepts to wider brand team designed to drive brand growth, engagement, and sales
    • Work with internal performance marketing resource to effectively run paid campaigns across social & digital platforms for AU, NZ, UAE & South Africa, ensuring content is best-in-class and continually optimised
    • Manage relationships with external stakeholders as required, including content creators, brand partners and agencies
    • Stay-up to date on new trends and technologies particularly in Australia, New Zealand, UAE & South Africa to facilitate inclusion of these into our marketing strategies as relevant
    • Build out databases and manage relationships with relevant KOLs and influencers
    • Prepare, reconcile, and monitor local market budgets and subsequently analyse expenses to support in the optimisation of marketing spend
    • Monitor and report on influencer content across platforms
    • Suggest and implement relationships with relevant local brands and companies to execute brand partnerships and/or collaborations
    • Work with the sales team to effectively monitor the sales impact of marketing activations
    • Manage 3PLs relationships; SOH, seeding, influencer send outs, sampling
    • Manage retailer promotion calendar
    • Manage competitor review scans for key global markets
    • Other duties and responsibilities that the Global Marketing Team shall determine necessary from time to time 

Skills & Qualifications

    • 3 years’ experience in marketing or PR related roles, beauty and wellness category experience is preferred
    • Strong knowledge of brand & marketing strategy
    • Bachelor’s Degree in Communication/Marketing or related discipline
    • Outstanding written and verbal communication skills
    • Ability to problem solve, multi-task, take initiative, prioritise, stay organised, and manage time effectively
    • Strong can-do-attitude
About Dose & Co
Dose & Co is a leading ingestible beauty brand available and loved globally across AU, NZ, US, UK & Canada. Founded in New Zealand by nutritionist Libby Matthews, Dose & Co’s range of premium ingestible beauty products are made locally with 100% natural ingredients, high dose quality collagen and housed in sustainable packaging without any GMO's, fillers, binders, or artificial sugars. With over 10,000 5-star reviews, Dose & Co promotes holistic health, wellness and beauty benefits from the inside out, with scientifically backed products that result in real, tangible customer results across skin, hair and nails.