Senior Content Marketing Manager – Baby
New Zealand, Auckland
ZURU Edge – Marketing /
On-site
✨ We're searching for our next Senior Content Marketing Manager to shape global brand storytelling and lead bold, creative campaigns for our Baby Brands!✨
About ZURU
ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
Purpose
The strategic content marketing leader responsible for setting and executing a best-in-class content strategy that drives brand growth, customer engagement, and commercial outcomes for ZURU’s Baby Vertical Brands. This role leads global content development across paid and owned channels, ensuring content excellence that supports long-term brand equity and short-term performance goals.
If this sounds like you, we'd love to hear from you!
Roles & Responsibilities
- Lead the development and implementation of global content strategies that deliver business impact for all current and future Baby Vertical Brands. Setting the creative vision, tone of voice, and visual direction.
- Contribute to Annual Brand Planning to set Content Objectives that help accomplish vertical big bets.
- Own end-to-end management of Global Content Campaigns, from ideating ideas aligned with Brand objectives to translating insights into compelling strategies across scrappy and polished content formats.
- Briefing and managing external partners in close collaboration with the Creative Team and Brand Marketing Team, overseeing and allocating global production budget for best ROI, and overseeing creative delivery with the support of team members, providing clear and constructive feedback.
- Partner with the Digital Team to proactively suggest test & learn opportunities, monitor content performance, and drive continuous improvement of campaigns
- Collaborate with Media Partners, leveraging their resources and expertise to ideate campaigns and enhance performance
- Lead owned channel strategy and oversee execution for Baby Vertical Brands across TikTok, Instagram, Website, Facebook, and EDM by driving audience growth through best-in-class content delivery that improves community engagement and sentiment, overseeing content planning for all channels including content calendars, copywriting, and creative execution.
- Drive regular reporting across all owned content efforts with clear test & learn agenda that shapes continuous content improvement.
- Lead the scale-up of the Baby Content Engine for all brands, including global scrappy and polished content production across core platforms like TikTok & Reels, establishing processes that keep Baby brands at the forefront of creative trends, platform innovation, and competitor activity while producing at scale.
- Developing globally scalable content production that empowers local markets to execute content strategies aligned with global standards while allowing for local customisation, and researching any new platforms or tools to support content production at scale.
- Collaborate closely with cross-functional teams (marketing, digital, creative, commercial) to ensure content strategies are aligned with business priorities and offer best-in-class to key markets globally.
- Lead and grow the Baby Content Team by coaching, mentoring, and developing team members to ensure high performance, creative excellence, and operational efficiency, setting clear expectations and empowering team members through strong processes, role clarity, and creative inspiration, and overseeing team workflow in line with wider business priorities
- Champion the role of content within the business, building strong internal relationships and advocating for the role of content in delivering brand & business outcomes.
Skills & Experience
- 5+ years’ experience in content marketing, brand, or social media management, ideally with exposure to global or fast-paced brands.
- Proven ability to plan and deliver content campaigns end-to-end, from strategy through to optimisation.
- Strong track record in social-first content, particularly TikTok and Instagram, with results in driving growth and engagement.
- Awareness of pop culture, social trends, and platform innovation, with the ability to turn them into relevant, brand-right content.
- Experience in building and managing social content calendars across multiple channels.
- Hands-on experience in content production (both scrappy and polished), with the ability to scale campaigns and adapt for local audiences.
- Excellent organisation and project management skills, balancing multiple priorities and deadlines.
- Experience mentoring or leading others, fostering collaboration and creativity within a team.
- Confident in using data and insights to test, report, and refine content strategies.
- Passionate about storytelling and brand building, with a commercial mindset and eye for creative detail.
- Excitement to contribute to our office culture! (this is based in Auckland, New Zealand)
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
Learn more about our values and explore the hiring journey on ZURU Careers
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀 https://zuru.com/
#LI-JK1
