Content Marketing Coordinator - Baby Vertical (FMCG)
New Zealand, Auckland
ZURU Edge – Marketing /
Full-Time /
On-site
We’re looking for our next Content Marketing Coordinator! If you live and breathe fresh ideas, spot trends before anyone else, and love creating content that connects, this is your next career move! ✨
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role Impact
In this role, you’ll collaborate closely with the Millie Moon Content and Marketing team to execute both organic and paid content creating high-impact campaigns. You’ll contribute to the ideation, creation, and publishing of organic content across our social media channels, and support influencer content briefing and monitoring. You’ll also help manage our owned channels, review content performance, and brief new creative assets to the design team. Your contributions will play a key role in supporting the broader marketing team’s objectives and driving brand growth.
Roles & Responsibilities
- Support the Content team with day-to-day operations across core activities, including organic content ideation and research, content creation and publishing across social media, influencer content briefing and UGC monitoring, and owned channel management (including website and EDM).
- Assist in reviewing content performance, actioning insights, and briefing new content to the creative team to ensure alignment with brand goals.
- Proactively suggest content ideas across brand channels that reflect the overarching platform and global content strategy.
- Contribute to the execution of both organic and paid content campaigns in partnership with the wider marketing team.
- Conduct competitor and audience research to help inform content strategy and support reporting on performance metrics to aid decision-making.
- Collaborate cross-functionally with the broader brand marketing, content, and creative teams to share learnings and provide seamless support across initiatives.
- Support inventory management of marketing collateral, assist in photoshoot coordination, and take on other ad hoc tasks to help drive team success.
Skills & Experience
- You have 1–2 years of experience in content creation or social media, ideally within a marketing or brand environment.
- You bring relevant experience in marketing, with a focus on content, creative development, campaign execution, and copywriting.
- You hold a tertiary qualification in Marketing or a related discipline.
- You’re confident creating content for social media platforms, including short-form TikTok videos and coordinating Instagram content plans.
- You’re passionate about social media and pop culture trends, with a strong eye for producing engaging, on-brand creative content.
- You have excellent verbal and written communication skills.
- You’re highly organised, with the ability to multitask, set priorities, and thrive in a fast-paced, ever-evolving environment.
- You bring a balance of creative thinking and analytical mindset, with strong problem-solving and critical thinking skills.
- You’re driven, curious, and proactive - with a genuine interest in learning, growing, and contributing to a collaborative team.
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
#LI-SD2
