Copy and Communications Executive - Beauty
New Zealand, Auckland
ZURU Edge – Design /
Full-Time /
On-site
Are you a sharp, strategic communicator with a passion for beauty and brand-building? We’d love to hear from you! ✨
We’re looking for an experienced and driven Copy & Communications Executive to join our fast-growing beauty division within a global FMCG powerhouse. You will help to shape the voice of some of the most exciting and disruptive beauty brands on the market—executing copy and communication strategy.
About ZURU Edge
ZURU Edge is pioneering the next generation of FMCG brands, purpose-built to serve modern consumers through radical innovation, speed, and a future‑focused mindset. From beauty and personal care to household essentials and pet nutrition, we are redefining how brands are created, scaled, and experienced.
We’re part of ZURU, a global company founded in 2003 by Nick and Mat Mowbray—EY Entrepreneur of the Year winners and inductees in the World Entrepreneur Hall of Fame. Today, ZURU has grown to a team of over 5,000 across more than 30 international locations.
ZURU Edge operates alongside two other disruptive pillars:
ZURU Toys, reimagining play through innovation.
ZURU Tech, leading a global revolution in the way we build.
Our global portfolio includes fast-scaling brands such as MONDAY Haircare, Daise Beauty, Rascals, NOOD, BONKERS, and Gumi Yum Surprise — each built to deliver category‑defining quality, value, and brand love.
At the heart of this growth is our Global Design Team — award‑winning design and creative professionals shaping the visual identity and packaging of tomorrow’s most exciting brands! Check out some of their recognitions here
Visit ZURU Edge to learn more.
This is a unique opportunity to be the voice behind industry-leading beauty brands while helping to build lasting frameworks that shape global communications. You'll play a key role in the continued growth and storytelling of brands that consumers love—working at the intersection of creativity, strategy, and execution.
Role Impact:
This is a high-impact role, working closely with the Founder and various teams including Marketing, Design, New Product Development, Customer Service, and Compliance to create compelling brand stories, uphold tone-of-voice consistency, and build best-in-class communications frameworks and toolkits across a portfolio of six brands (and growing). If you’re a strategic storyteller with sharp copy skills and a passion for brand-building, we’d love to hear from you!
Role and Responsibilities
- Brand Communications & Strategy
- Help to define and uphold brand tone of voice, messaging frameworks, and communications strategies across all consumer and B2B touchpoints.
- Partner closely with the Founder to craft executive-level messaging, ghostwrite interviews, and develop press and PR content.
- Develop brand handbooks, copy guidelines, and communication frameworks to ensure consistency across global markets.
- Marketing & PR Support
- Write compelling copy for product launches, brand campaigns, PR mailers, social media, and digital content.
- Collaborate with Design and Marketing teams to bring big ideas to life through taglines, scripts, and campaign messaging.
- Support press and PR efforts including crafting talking points, award submissions, and event communications.
- Brand Development
- Contribute to early-stage development, including brand naming, positioning, white space identification, audience profiling, mission, values, and product claims.
- Write copy across the product lifecycle: packaging, websites, retail displays, and marketing assets.
- Content & Asset Creation
- Own all written output across brand-owned channels (web, social, retail, print).
- Write and proof everything from product descriptions and FAQs to presentation decks, sales tools, and internal playbooks.
- Cross-Functional Leadership
- Partner with NPD, Innovation, Marketing, Sales, and Customer Service to ensure copy aligns with product strategy, regulatory requirements, and commercial objectives.
- Contribute to packaging copy briefs, approve packaging artwork proofs, and facilitate translations and asset development for multi-market rollouts.
What you'll bring
- 5+ years of experience in copywriting, communications, or brand strategy—preferably within beauty, lifestyle, or FMCG sectors.
- A strong conceptual thinker and brand builder with a deep understanding of audience-first storytelling.
- Exceptional writing, editing, and proofing skills, with a keen eye for tone, clarity, and detail.
- Highly collaborative and comfortable working cross-functionally at all levels, including directly with founders and executives.
- Organised and proactive with the ability to manage multiple projects in a fast-paced, global environment.
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health & Well Being Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
#LI-SD2
