Channel Marketing Specialist (Ecommerce)
United States, Los Angeles
ZURU FMCG & Toys – Marketing /
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise and Dose & Co.
We are looking for an Amazon specific Channel Marketing Specialist who can level-up and optimize our content on Amazon and drive major process changes across retail channels. The Channel Marketing Specialist prepares new product launches, maintains existing marketplace listings, and ensures pages are continually optimised to drive engagement and conversion.
The Channel Marketing Specialist role is an opportunity to work for one of the fastest growing toy companies in the world and become a subject matter expert across the company’s global divisions. You should have strong commercial acumen and analytical problem-solving skills combined with a creative and ambitious personality.
What you'll do:
*Ensure cross-functional collaboration with Sales and Brand teams on new product launches, item set-up, and overseeing cataloguing through Salsify for Amazon US, Canada, Mexico and assist with setting up other EU Retailer Syndications
*Owning process and data governance on new product variations, bundle creation, and updates to existing product pages
*Daily product listing maintenance, monitoring, and reporting of full product catalog through Salsify and Syndigo platforms
*Conduct competitive research and benchmarking on marketplace listing and report findings along with identifying areas of opportunity
*Liaise with creative teams on content generation; maximize returns through testing, site optimisation and improving online customer experience
*Develop the go-to-market strategies for e-retail and partner with Marketing teams through a Go Live Calendar
*Work closely with Target.com and Walmart.com counterparts to build out content synergies where applicable
*Continuously monitor cutting edge eCommerce marketing techniques and suggest new and innovative solutions
What you'll bring:
*2-3 years’ experience required in equivalent or relevant field/nature of work
*Knowledge and experience in using Salsify & Syndigo platforms
*Passion and experience in driving process improvements and automation across catalog(s)
*Computer literate on all major business software packages (needs working knowledge of Excel)
*Able to use conceptual reasoning to solve issues and gaps
*Strong administrative, organisational, and communication skills
*Self-motivated to multi-task and meet deadlines assigned
*Prioritizes those projects that will maximize benefit to the organization
*Operates with a sense of urgency; identifies opportunities and acts quickly to achieve results
*Demonstrated ability to be a team player with skills to communicate and participate across the team
*US work permit required
$80,000 - $110,000 a year
The salary range for this role is: $80,000 - $110,000 USD + bonus + benefits based on skills and experience.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
🌱 Culture for Growth
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
ZURU – Tomorrow Reimagined