Marketing Coordinator (Rascal & Friends)

New Zealand, Auckland /
ZURU Edge – Marketing /
Rascal + Friends started with a dream to create a seriously good diaper that ticked all the boxes: affordable, made with no nasties and exceptional performance. Five years on, we’re so proud of the global Rascal community that we’ve built. 
Seriously good nappies require seriously good people to create them, so we are seeking a Marketing Coordinator to join the Rascals team and help us continue to take our big little brand to the world. 


    • Support marketing team with day-to-day operations across key activities, including:
    • Organic content ideation & research
    • Creating and publishing content for social media
    • Influencer content briefing & monitoring
    • Owned channel management, including website, eDM & blog
    • Reviewing content performance & actioning insights
    • Managing sampling activities
    • Manage finance payments, processing marketing payments and supporting in the reconciliation of budgets.
    • Supporting competitor and audience research to inform future strategic decisions.
    • Inventory management of marketing collateral and shoot samples.
    • Other ad hoc tasks as required to support the wider team.


    • 1-2 years' experience in marketing
    • Ability to apply creative yet analytical thinking with a hunger to grow and learn.
    • Critical thinking and problem-solving skills.
    • Ability to multi-task and be able to set priorities and stay focused in a dynamic and changing environment.
    • Strong verbal and written communication skills.
    • Experience with Instagram, Klaviyo, TikTok is a bonus, but not required
    • Ability to use Microsoft Office programs.
About Rascal + Friends 
As the fastest-growing diaper brand in the world, Rascal + Friends knows a thing or two about seriously good baby products and we’re not here to mess about. Stocked at over 7,000 stores all around the world, Rascal + Friends is designed for serious performance—and our loyal Rascals community would tend to agree! And the best part? We’re just getting started, and have so many exciting things in store. 
Rascal + Friends is part of ZURU Edge, an award-winning company that designs, develops, manufactures and markets new generation brands to better serve modern consumers. Moving with the energy, direction and pace of today’s world, ZURU Edge is disrupting stale categories and leading them into the 21st century by creating brands driven by purpose, innovation and data.