CRM Associate
Bangalore
Marketing & Customer Success – Lifecycle & Retention /
Full-time /
On-site
Wayground (formerly Quizizz) is one of the fastest-growing EdTech platforms in the world. Our team is on a mission to empower every educator to motivate every learner in the world. Our platform offers engaging and interactive quiz-based learning experiences and is used by more than 75 million people every month in over 180 countries, including 90% of U.S. schools. We have phenomenal investors, we're profitable, and we're committed to growing and improving every day.
With a commitment to fostering active learning, and taking Wayground to more learners across the globe. If you're excited about education and international SaaS and want to build towards a mission that you can be proud of, then Wayground is the right place for you.
We are seeking a skilled and results-driven CRM Associate to join the Wayground team. In this end-to-end role, you will manage and optimize personalized marketing campaigns across the entire customer lifecycle, from acquisition to retention. Using your expertise in lifecycle marketing, you’ll collaborate with cross-functional teams to craft compelling copy, design engaging visuals, and leverage data to optimize campaign performance.
What you'll do...
- Design, execute, and optimize automated and manual marketing campaigns across email, push, in-app messaging, and SMS using tools like Clevertap, Braze, Moengage, or Klaviyo.
- Create persuasive, on-brand copy for all lifecycle touchpoints to drive customer engagement and retention.
- Collaborate with designers to develop visually appealing and effective marketing materials.
- Manage campaign scheduling, A/B testing, and segmentation to maximize performance.
- Analyze customer behavior and campaign results to optimize strategies for improved engagement and retention.
- Work with cross-functional teams to ensure alignment across customer touchpoints and lifecycle stages.
Who you are...
- 2-3 years of experience in lifecycle or CRM marketing, preferably in a startup environment.
- Proven experience with marketing automation tools like Clevertap, Braze, Webengage, Moengage, or Klaviyo.
- Strong copywriting and design collaboration skills.
- Solid understanding of email marketing best practices, A/B testing, and segmentation.
- Proficient in data analysis, using insights to optimize campaign performance.
- Excellent communication and collaboration skills, with the ability to work independently and manage multiple tasks.
