CRM & Lifecycle Marketing Manager
Alpharetta, GA
Marketing – Marketing /
Full-time /
Hybrid
At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency. By "Connecting Convenience" across the globe, we enable businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy. We're a global team committed to excellence, collaboration, and driving real impact.
Role Overview
GasBuddy, a leading mobile app with over 100M+ downloads and previously ranked #1 in the travel and leisure category, is seeking a strategic CRM & Lifecycle Consumer Marketing Manager to join our dynamic team. As we continue our period of significant growth, including the launch of our new loyalty program, we're looking for a consumer-first marketing professional to drive engagement and lifecycle marketing across our mobile-first platform.
This role is perfect for a marketing professional with 3-5 years of experience who thrives in fast-paced consumer mobile app environments. You'll own calendar and promotional planning, execute multi-channel CRM campaigns across email, push notifications, and in-app messaging, while managing strategic partnerships and cross-functional projects that drive user engagement and retention.
Key Responsibilities
- Own calendar and promotional planning for consumer marketing initiatives, ensuring team collaboration for strategic alignment with business objectives and seasonal opportunities
- Oversee execution of comprehensive CRM campaigns across email, push notifications, in-app messaging, and app inbox channels to drive user engagement and retention
- Manage promotional campaigns from conception to completion, coordinating with creative, product, and analytics teams to deliver impactful consumer experiences
- Implement automated lifecycle marketing programs that nurture users through key stages of their GasBuddy journey
Journey Mapping & Consumer Strategy
- Design and develop multi-channel, multi-touch communication journeys that orchestrate seamless consumer experiences across email and mobile app messaging channels
- Implement and optimize sophisticated segmentation strategies based on app behavior, engagement patterns, and lifecycle stages to deliver personalized experiences
- Implement and optimize business rules for automated messaging orchestration that delivers relevant content at optimal touchpoints
- Analyze consumer data and performance metrics to continuously optimize campaign effectiveness and journey performance
Partnership & Project Management
- Manage strategic partnerships that enhance the consumer experience and drive mutual value for GasBuddy and partner brands
- Contribute to cross-functional projects collaborating with Product, Analytics, Marketing Operations, and external partners to ensure seamless execution
- Coordinate with stakeholders and vendors to deliver integrated marketing campaigns that align with brand standards and performance goals
- Champion consumer-centric initiatives across the organization, ensuring consistent messaging and experience across all touchpoints
Data-Driven Optimization
- A/B test messaging, timing, and channel strategies to maximize engagement rates and conversion performance
- Partner with analytics teams to enhance customer segmentation models and lifecycle scoring capabilities
- Monitor campaign performance and provide actionable insights to stakeholders
Qualifications
- 3+ years of consumer marketing experience in mobile app environments with hands-on CRM campaign management
- Proven experience with multi-channel consumer lifecycle marketing including email, push notifications, and in-app messaging
- Strong project management skills with ability to coordinate complex, multi-channel campaigns and cross-functional initiatives
- Experience with consumer journey mapping and creating automated messaging workflows
- Background in consumer-facing mobile applications or consumer technology companies (experience with apps like Waze, Dunkin', or similar utility/lifestyle apps preferred)
Technical Skills
- Proficiency with CRM and marketing automation platforms (Salesforce Marketing and Data Cloud, Braze, Airship, or similar)
- Experience with consumer analytics tools and campaign performance measurement platforms
- Familiarity with mobile attribution and app analytics platforms
- Strong analytical and reporting skills with ability to translate data into actionable consumer insights
Preferred Qualifications
- Education: Bachelor’s degree in Marketing, Business, Information Technology, related field, or equivalent experience.
- Experience with loyalty marketing programs and retention strategies within a CRM framework
- Familiarity with visualization tools like Power BI or Tableau
- Background in travel, lifestyle, or consumer utility apps
- Experience managing partnerships or vendor relationships in a marketing context
Behavioral Competencies
- Drives Results
- Customer Focus
- Strategic Mindset
- Manages Complexity
- Collaborates
PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career. This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements. Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.
